Shopping directly on Instagram, without having to go to the brand’s website. Payment directly in the application via card connected to the app. For the user – faster and hassle-free shopping. For the seller – a lower conversion cost from Instagram. New Instagram Checkout testing has started!
The user adds a payment card or PayPal account to their profile. He also complements the profile with the data needed to deliver the product. When he sees a post with a marked product – all he has to do is click on the tagged product and choose “Checkout with Instagram” to buy the item.
— Instagram (@instagram) 19 marca 2019
A definite advantage of this solution is the fact that Instagram is responsible for the purchase. When something’s wrong with the order and you have any difficulties with getting the refund from the seller – Instagram will give you back all of the costs of the product and its shipment. The seller covers the costs of using the Instagram Checkout solution, so the user of the application does not incur any additional costs. The only potential threat to this solution is that users will not completely trust the application and will want to connect their payment card to it and provide the service with billing information. Looking at it from the other side – this method of payment is becoming more and more popular every year, and Instagram to strengthen the security of our data will enable the option of entering a PIN code before finalizing every purchase in the application.
From today, thanks to the platform in the United States, you can shop on the following profiles: Adidas, Anastasia Beverly Hills, Balmain, Burberry, ColourPop, Dior, Huda Beauty, H & M, KKW Beauty, MAC Cosmetics, Michael Kors, NARS, Nike, Oscar de la Renta, Outdoor Voices, Ouai Hair, Prada, Revolve, Uniqlo, Warba Parker and Zara. Tests will last until the end of 2019. For now, thanks to Instagram Checkout, you can buy individual products, but in the future it has to change and we will be able to fill our baskets to the full. Facebook plans that by the end of 2020 it will have a big impact on the growth of their advertising revenues.