Social Media – FOMO or JOMO?

Social Media – FOMO or JOMO?

Social Media can be addictive. Both – users scrolling content for several hours a day, and brands that feel obliged to inform followers about their activities 24 hours a day, 7 days a week. However … more and more users are opting for restrictions related to their presence in social media, why? Let’s see.

  • Skivak
  • 29.05.2019
  • 5 minutes

FOMO

Fear of Missing Out, as it sounds, its full name was first identified in the 1990s, and its scale began to grow in direct proportion to the increase in popularity of social media. In Poland, the phenomenon of FOMO was examined last year by the Department of Journalism, Information and Bibliology of the University of Warsaw, Department of Psychology of the University of Warsaw, as well as the research panel Ariadna, with the full support of Google Poland, the report can be found here.

It turns out that in 2018 the problem of high scale of FOMO phenomenon among Polish Internet users amounted to 16%, which gives us a number of about 4 million Internet users who feel a strong fear of logging out. In the report, we can find such data as the highest FOMO grade, which reaches the 15-24 age group, coming from large and large cities, using social media intensively.

 

What does FOMO look like in practice?

In the case of a high FOMO indicator, we can talk about different types of user behavior whose actions directly relate to Social Media channels. So if right after waking up you grab the phone and check Insta Stories, scroll through Facebook, or tweet about what you dreamed, you can count on the fact that you belong to the group of 4 million Polish Internet users.

Five types of behavior of the high FOMO indicator

If you belong to a group that is very afraid of logging out of the network, check the following types of behavior, if you show them, it’s time to introduce a bit of JOMO to your life, but we will tell you about this phenomenon in a moment:

  1. Browse social media at any time – on waking up, while driving on public transport, driving a car, etc.
  2. Keep track of and be on most of the events you learned about with Social Media along with the publication of reports, live broadcasts, or posts / tweets.
  3. Nurturing your social media profiles like exotic flowers – you take care of your followers, keep them up to date on what is happening in your life, you have a separate strategy for running your channels, which you practice with the right key visuals.
  4. Going to a restaurant or pub will not end without all the photoreport you will of course share in your Social Media. And if you’re just cooking to make a nice photo and upload it to social media, then know that FOMO is close to you.
  5. Multiscreening – a very popular phenomenon. Admit, how many times have you turned on Netflix just to browse Facebook on your phone or laptop?

Of course, there are a lot of forms of behavior among people who use Social Media and exhibit to a greater or lesser extent the phenomenon of FOMO, above we described only a few of them. We want to show you the other side of the coin – the JOMO phenomenon.

JOMO

This phenomenon, which is the total opposite of FOMO, so instead of fear of logging out, the user feels … joy. JOMO or Joy of Missing Out, is a trend that has been strongly promoted by the slow life movement. Lack of activity in Social Media channels, no need for constant pursuit of being up-to-date, not caring for coverage of every event, departure or departure on their profiles in social media, or even … a total lack of accounts on Facebook, Instagram or the Tweeter it is JOMO.

Coffee, glasses, magazine

Most of you probably grab your head, thinking about what you’ve just read. Yes, there are people who, in the spirit of slow life, decided to abandon their activity in social media and follow what is the most beautiful in life, and therefore focus on its quality, not activity on social networks.

JOMO in practice

Imagine that you are going on holiday in a place where there is no coverage or internet. You do not need to report to anyone what you are doing today, nor do you have any news from your followers about what is happening to them. This sentence in the 21st century sounds like the question “what would you take with you on a desert island”, and as we know, most people with a high FOMO degree without a phone and Google would have a problem to survive. However, we encourage you to try JOMO for a while, and then it will be easier to put your balance in your Social Media activity.

PS We asked our Social Media Managers if they are more JOMO or FOMO, the answer was interesting: at work there are FOMO, at home … definitely JOMO;)