Will Instalikes become meaningless?

Will Instalikes become meaningless?

Instagram tests a solution, that will hide the number of likes under posts. How will this affect the application development? Will Instagram likes be gone with the wind?

  • Skivak
  • 23.05.2019
  • 2 minutes

The feature was noticed by Jane Wong, a code hunter. According to her, Instagram wants to force its users to focus on the quality of published content, not on the number of likes under each posts. The only person who will be able to see the number of hearts under a given photo will be publishing the given content.

The case was checked by The Verge, who asked the Instagram whether it was actually testing such solutions. The answer was negative, but with the information, that „exploring ways to reduce pressure on Instagram is something we’re always thinking about”.

The details of the test came to light in the second half of April, as British The Independent wrote about that. The reason is change in the law of the United Kingdom, which was designed to improve the safety of children on the Internet. The British Information Commissioner’s Office (ICO) appealed for the change – according to their recommendations, Instagram and Snapchat should turn off the display of the number of likes, because it encourages young people to publish more frequently and get addicted to electronic devices.

Instagram had already implemented solutions aimed at protecting the youngest on its website. In September last year, in cooperation with such institutions as Scholastic, ConnectSafely or National Alliance for Mental Illness (NAMI), he published a guide for parents explaining privacy management issues to them and tips on how parents can talk to their children about using the portal.

Regardless of whether the described changes will come into force on a permanent basis, remember that the content published on your profile (primarily – company profiles) must be valuable and engaging for the audience. If you’re looking for an idea on how to run such a profile – contact us at digital@skivak.pl