Marketing is still developing. Yesterday’s hits today are falling into oblivion, that’s why you need to keep your finger on the pulse. Regardless of whether you are just starting your adventure with marketing or you are already an expert – knowledge is always worth consolidating and acquiring additional information
Below are our marketing books suggestions that will help you organize your existing knowledge, and may also surprise you with new discoveries.
Both authors are among the greatest authorities in the field of marketing. “Marketing. An introduction” is nearly 900 pages of knowledge about the different approaches of companies to marketing, modern tools for building customer relationships and the latest technologies used in marketing.
Joe Pulizzi – the founder of the Content Marketing Institute – is one of the most respected authorities in the field of content marketing. His book is one of the best guides for content marketing. He conveys knowledge in an accessible and light language. You will learn from from this book what to do to gain a group of readers and how to create valuable content. This is a mine of practical knowledge, because Pulizzi contained a lot of examples from his own experience as well as numerous experts.
Seth Godin is an American marketer and author of many books in the field of marketing. He popularized the concept of permission marketing, i.e. marketing by consent. Permission Marketing is a position for those who consider different types of promotion. The author describes here the problem of flooding recipients with ads. He talks about how to attract customers without manipulation and intrusive marketing.
4. Crushing it. How great enterpreneurs buid their businness and influence – and how you can too – Gary Vaynerchuk
Gary Vaynerchuk is an expert in social media. In the book, he provides theoretical knowledge about social media and their impact on our lives. He also discusses examples of actions taken by brands. Vaynerchuk gives practical tips on how to navigate the most popular social platforms – shows how to tailor content for specific platforms. Obligatory reading for social media freaks who deal with social media professionally.
Position from our home yard. “Narratology” is a book that carries the message that the essence of effective marketing are well-told stories. The above item will take you to the world of stories. The author gives tips on writing content, as well as public speaking. In an accessible and fun way, he cites many examples from everyday and company life. The book is directed to people dealing with advertising and marketing. To those dealing with public speaking on a daily basis and to people working with groups so that they can effectively convey content.